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05-Sep-2020 07:55

Progressive, instead of focusing in on their own employees or corporate efforts, will be featuring organizations and other companies who share their values on a special, dedicated website.The website will showcase the other group’s efforts while reinforcing that the values that drive them are values shared with Progressive.

Both the name of the campaign (“Apron Projects”) and the imagery of the ad directly tie in to the famous spokesperson.

The element that ties them all together is the use of the apron, which has been a signature part of Flo’s look from the very beginning.