Dating advertising sites
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When the World Wide Web became popular, it was one of the first few sites that helped people hook up.
The site is now under the Match Group, which owns most of the popular dating apps, including Tinder, OKCupid, and Plenty of Fish.
These are male-dominated pages, and we all know that men are more into dating sites than women.
Match’s second biggest publisher is Classmates.com, a database site that helps you find your long-lost high school friends and plan reunions.
For example, the finance, style, automobile, and sports sections have been pumped with a lot of ads.
They’ve also flirted a little with HTML5: The best part is that their image ads don’t look like ads at all! The ad blends really well with the website and looks more like an extension of it, with the apparent option to choose age: Here is another one, which works similarly.This the best way to get people to use their service.It doesn’t even feel like a landing page: Each profile acts like a CTA.There’s even a screenshot of the profile on the side to keep the leads motivated!
Zoosk was founded in 2007 and has a presence in over 80 countries in over 25 languages. According to Wikipedia, they had an estimated revenue of around 8 million in 2013.Match has spent .2 million in the last 24 months, almost entirely on mobile ads. While they did put a lot of money on Taboola (.7M) and Adblade (.6M) last year, they’ve since put all of their money on Yahoo Gemini (.5M): Yahoo seems to be Match’s most successful publisher so far.